Blog

4 Surprising Reasons Why You Aren't Converting Facebook Traffic

Blog

4 Surprising Reasons Why You Aren't Converting Facebook Traffic

Blog

4 Surprising Reasons Why You Aren't Converting Facebook Traffic

Blog

4 Surprising Reasons Why You Aren't Converting Facebook Traffic

Blog

4 Surprising Reasons Why You Aren't Converting Facebook Traffic

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Blog

4 Surprising Reasons Why You Aren't Converting Facebook Traffic

Formstack
/
July 30, 2014
Blog

4 Surprising Reasons Why You Aren't Converting Facebook Traffic

MIN
/
July 30, 2014
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The Facebook newsfeed is guarded by a mysterious wizard named Algorithm. He lets some posts through and restricts others. Okay, maybe it’s not a wizard, but Facebook does use an algorithm to determine whether or not your fans will see the content you have posted. Some of the factors include how often a person has interacted with your content, how many likes or shares a post has received, and how much a person has interacted with a type of post in the past.

This is a chicken-and-egg problem for businesses. If fans aren’t engaging with your content, it won’t appear in their news feed. But how can they engage with your content if it’s not in their news feed? If you are struggling to convert Facebook users into customers, you may be making one of these mistakes. Outsmart Algorithm and convert more leads!

1. You aren’t posting shareable content, so your posts aren’t visible to the friends of your fans

In one day, the average user spends about 33 minutes on Facebook over the course of 14 sessions. You only have a handful of opportunities to reach your followers. The first step to Facebook engagement is creating strong content to attract their attention.Unfortunately, changes to the Facebook algorithm have hindered your organic reach. Businesses must post content that engage fans. Do they enjoy contests, photos, or fill-in-the blanks? Are they sharing inspiring quotes or funny pictures? Examine which posts have garnered the most sharing and liking in the past, and build on what is the most successful. That way, your posts will have higher visibility.

2. You aren’t running promotions that require people to “like” your Facebook page

"Like-gating” is when you require a like to join your page or enter a contest. Doing so requires users to take action. The trick is this: you must add value to your customers to warrant a gate in your content. Use it sparingly.

For example, run a contest with a great prize. Eighty-five percent of people will share content from a brand after a promotion ends. Encourage your fans to take action by offering coupons: 42 percent of customers will like a page to receive a discount. A like-gated Facebook page is a great way to increase your impact and reach new followers.

3. Users have to leave Facebook to take action

If people are engaging with your Facebook page, you have a captive audience. Don’t force them to exit the Facebook environment to interact with you. Whether it’s an event registration form, a payment form, or a contest entry, make it as easy as possible for your fans to submit their information.Instead of hoping that leads will click their way to your site, let them make a purchase or sign up for a newsletter from your Facebook page. Simply use the Formstack Facebook plugin, which allows you to post online forms directly to your Facebook page.

4. You aren't using your banner photo to draw attention to your Facebook tab form

Want fans to fill out your forms? The banner photo can point the way. Create a fun, engaging graphic that points people to your Forms tab. Remember, you can name the tab whatever you want: Contest Entry, Register Now, or Contact Us. Customize it to increase fan engagement.Your customers see a lot of online content. Forty percent of Facebook users visit the site multiple times a day. Making visual changes to your page, such as your banner photo, can help you stand out from the crowd.

Improve leads from Facebook with online forms

Just because you have a fan does not mean you have a customer. Include online forms on your Facebook page to have a new way to collect customer information. By submitting a form, fans can request email newsletters, enter contests, ask a question, and more. Best of all, they don’t need to leave the Facebook environment to engage with your brand.

With Facebook leads, you can do so much. Learn how you can generate personalized sales/marketing material from Facebook leads down below!

Blog

4 Surprising Reasons Why You Aren't Converting Facebook Traffic

Blog

4 Surprising Reasons Why You Aren't Converting Facebook Traffic

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The Facebook newsfeed is guarded by a mysterious wizard named Algorithm. He lets some posts through and restricts others. Okay, maybe it’s not a wizard, but Facebook does use an algorithm to determine whether or not your fans will see the content you have posted. Some of the factors include how often a person has interacted with your content, how many likes or shares a post has received, and how much a person has interacted with a type of post in the past.

This is a chicken-and-egg problem for businesses. If fans aren’t engaging with your content, it won’t appear in their news feed. But how can they engage with your content if it’s not in their news feed? If you are struggling to convert Facebook users into customers, you may be making one of these mistakes. Outsmart Algorithm and convert more leads!

1. You aren’t posting shareable content, so your posts aren’t visible to the friends of your fans

In one day, the average user spends about 33 minutes on Facebook over the course of 14 sessions. You only have a handful of opportunities to reach your followers. The first step to Facebook engagement is creating strong content to attract their attention.Unfortunately, changes to the Facebook algorithm have hindered your organic reach. Businesses must post content that engage fans. Do they enjoy contests, photos, or fill-in-the blanks? Are they sharing inspiring quotes or funny pictures? Examine which posts have garnered the most sharing and liking in the past, and build on what is the most successful. That way, your posts will have higher visibility.

2. You aren’t running promotions that require people to “like” your Facebook page

"Like-gating” is when you require a like to join your page or enter a contest. Doing so requires users to take action. The trick is this: you must add value to your customers to warrant a gate in your content. Use it sparingly.

For example, run a contest with a great prize. Eighty-five percent of people will share content from a brand after a promotion ends. Encourage your fans to take action by offering coupons: 42 percent of customers will like a page to receive a discount. A like-gated Facebook page is a great way to increase your impact and reach new followers.

3. Users have to leave Facebook to take action

If people are engaging with your Facebook page, you have a captive audience. Don’t force them to exit the Facebook environment to interact with you. Whether it’s an event registration form, a payment form, or a contest entry, make it as easy as possible for your fans to submit their information.Instead of hoping that leads will click their way to your site, let them make a purchase or sign up for a newsletter from your Facebook page. Simply use the Formstack Facebook plugin, which allows you to post online forms directly to your Facebook page.

4. You aren't using your banner photo to draw attention to your Facebook tab form

Want fans to fill out your forms? The banner photo can point the way. Create a fun, engaging graphic that points people to your Forms tab. Remember, you can name the tab whatever you want: Contest Entry, Register Now, or Contact Us. Customize it to increase fan engagement.Your customers see a lot of online content. Forty percent of Facebook users visit the site multiple times a day. Making visual changes to your page, such as your banner photo, can help you stand out from the crowd.

Improve leads from Facebook with online forms

Just because you have a fan does not mean you have a customer. Include online forms on your Facebook page to have a new way to collect customer information. By submitting a form, fans can request email newsletters, enter contests, ask a question, and more. Best of all, they don’t need to leave the Facebook environment to engage with your brand.

With Facebook leads, you can do so much. Learn how you can generate personalized sales/marketing material from Facebook leads down below!

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Infographic

4 Surprising Reasons Why You Aren't Converting Facebook Traffic

Here are 4 big reasons you might not be converting as much Facebook traffic as you'd like from your promotions and campaigns.
Download InfographicDownload Infographic

The Facebook newsfeed is guarded by a mysterious wizard named Algorithm. He lets some posts through and restricts others. Okay, maybe it’s not a wizard, but Facebook does use an algorithm to determine whether or not your fans will see the content you have posted. Some of the factors include how often a person has interacted with your content, how many likes or shares a post has received, and how much a person has interacted with a type of post in the past.

This is a chicken-and-egg problem for businesses. If fans aren’t engaging with your content, it won’t appear in their news feed. But how can they engage with your content if it’s not in their news feed? If you are struggling to convert Facebook users into customers, you may be making one of these mistakes. Outsmart Algorithm and convert more leads!

1. You aren’t posting shareable content, so your posts aren’t visible to the friends of your fans

In one day, the average user spends about 33 minutes on Facebook over the course of 14 sessions. You only have a handful of opportunities to reach your followers. The first step to Facebook engagement is creating strong content to attract their attention.Unfortunately, changes to the Facebook algorithm have hindered your organic reach. Businesses must post content that engage fans. Do they enjoy contests, photos, or fill-in-the blanks? Are they sharing inspiring quotes or funny pictures? Examine which posts have garnered the most sharing and liking in the past, and build on what is the most successful. That way, your posts will have higher visibility.

2. You aren’t running promotions that require people to “like” your Facebook page

"Like-gating” is when you require a like to join your page or enter a contest. Doing so requires users to take action. The trick is this: you must add value to your customers to warrant a gate in your content. Use it sparingly.

For example, run a contest with a great prize. Eighty-five percent of people will share content from a brand after a promotion ends. Encourage your fans to take action by offering coupons: 42 percent of customers will like a page to receive a discount. A like-gated Facebook page is a great way to increase your impact and reach new followers.

3. Users have to leave Facebook to take action

If people are engaging with your Facebook page, you have a captive audience. Don’t force them to exit the Facebook environment to interact with you. Whether it’s an event registration form, a payment form, or a contest entry, make it as easy as possible for your fans to submit their information.Instead of hoping that leads will click their way to your site, let them make a purchase or sign up for a newsletter from your Facebook page. Simply use the Formstack Facebook plugin, which allows you to post online forms directly to your Facebook page.

4. You aren't using your banner photo to draw attention to your Facebook tab form

Want fans to fill out your forms? The banner photo can point the way. Create a fun, engaging graphic that points people to your Forms tab. Remember, you can name the tab whatever you want: Contest Entry, Register Now, or Contact Us. Customize it to increase fan engagement.Your customers see a lot of online content. Forty percent of Facebook users visit the site multiple times a day. Making visual changes to your page, such as your banner photo, can help you stand out from the crowd.

Improve leads from Facebook with online forms

Just because you have a fan does not mean you have a customer. Include online forms on your Facebook page to have a new way to collect customer information. By submitting a form, fans can request email newsletters, enter contests, ask a question, and more. Best of all, they don’t need to leave the Facebook environment to engage with your brand.

With Facebook leads, you can do so much. Learn how you can generate personalized sales/marketing material from Facebook leads down below!

The Facebook newsfeed is guarded by a mysterious wizard named Algorithm. He lets some posts through and restricts others. Okay, maybe it’s not a wizard, but Facebook does use an algorithm to determine whether or not your fans will see the content you have posted. Some of the factors include how often a person has interacted with your content, how many likes or shares a post has received, and how much a person has interacted with a type of post in the past.

This is a chicken-and-egg problem for businesses. If fans aren’t engaging with your content, it won’t appear in their news feed. But how can they engage with your content if it’s not in their news feed? If you are struggling to convert Facebook users into customers, you may be making one of these mistakes. Outsmart Algorithm and convert more leads!

1. You aren’t posting shareable content, so your posts aren’t visible to the friends of your fans

In one day, the average user spends about 33 minutes on Facebook over the course of 14 sessions. You only have a handful of opportunities to reach your followers. The first step to Facebook engagement is creating strong content to attract their attention.Unfortunately, changes to the Facebook algorithm have hindered your organic reach. Businesses must post content that engage fans. Do they enjoy contests, photos, or fill-in-the blanks? Are they sharing inspiring quotes or funny pictures? Examine which posts have garnered the most sharing and liking in the past, and build on what is the most successful. That way, your posts will have higher visibility.

2. You aren’t running promotions that require people to “like” your Facebook page

"Like-gating” is when you require a like to join your page or enter a contest. Doing so requires users to take action. The trick is this: you must add value to your customers to warrant a gate in your content. Use it sparingly.

For example, run a contest with a great prize. Eighty-five percent of people will share content from a brand after a promotion ends. Encourage your fans to take action by offering coupons: 42 percent of customers will like a page to receive a discount. A like-gated Facebook page is a great way to increase your impact and reach new followers.

3. Users have to leave Facebook to take action

If people are engaging with your Facebook page, you have a captive audience. Don’t force them to exit the Facebook environment to interact with you. Whether it’s an event registration form, a payment form, or a contest entry, make it as easy as possible for your fans to submit their information.Instead of hoping that leads will click their way to your site, let them make a purchase or sign up for a newsletter from your Facebook page. Simply use the Formstack Facebook plugin, which allows you to post online forms directly to your Facebook page.

4. You aren't using your banner photo to draw attention to your Facebook tab form

Want fans to fill out your forms? The banner photo can point the way. Create a fun, engaging graphic that points people to your Forms tab. Remember, you can name the tab whatever you want: Contest Entry, Register Now, or Contact Us. Customize it to increase fan engagement.Your customers see a lot of online content. Forty percent of Facebook users visit the site multiple times a day. Making visual changes to your page, such as your banner photo, can help you stand out from the crowd.

Improve leads from Facebook with online forms

Just because you have a fan does not mean you have a customer. Include online forms on your Facebook page to have a new way to collect customer information. By submitting a form, fans can request email newsletters, enter contests, ask a question, and more. Best of all, they don’t need to leave the Facebook environment to engage with your brand.

With Facebook leads, you can do so much. Learn how you can generate personalized sales/marketing material from Facebook leads down below!

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

The Facebook newsfeed is guarded by a mysterious wizard named Algorithm. He lets some posts through and restricts others. Okay, maybe it’s not a wizard, but Facebook does use an algorithm to determine whether or not your fans will see the content you have posted. Some of the factors include how often a person has interacted with your content, how many likes or shares a post has received, and how much a person has interacted with a type of post in the past.

This is a chicken-and-egg problem for businesses. If fans aren’t engaging with your content, it won’t appear in their news feed. But how can they engage with your content if it’s not in their news feed? If you are struggling to convert Facebook users into customers, you may be making one of these mistakes. Outsmart Algorithm and convert more leads!

1. You aren’t posting shareable content, so your posts aren’t visible to the friends of your fans

In one day, the average user spends about 33 minutes on Facebook over the course of 14 sessions. You only have a handful of opportunities to reach your followers. The first step to Facebook engagement is creating strong content to attract their attention.Unfortunately, changes to the Facebook algorithm have hindered your organic reach. Businesses must post content that engage fans. Do they enjoy contests, photos, or fill-in-the blanks? Are they sharing inspiring quotes or funny pictures? Examine which posts have garnered the most sharing and liking in the past, and build on what is the most successful. That way, your posts will have higher visibility.

2. You aren’t running promotions that require people to “like” your Facebook page

"Like-gating” is when you require a like to join your page or enter a contest. Doing so requires users to take action. The trick is this: you must add value to your customers to warrant a gate in your content. Use it sparingly.

For example, run a contest with a great prize. Eighty-five percent of people will share content from a brand after a promotion ends. Encourage your fans to take action by offering coupons: 42 percent of customers will like a page to receive a discount. A like-gated Facebook page is a great way to increase your impact and reach new followers.

3. Users have to leave Facebook to take action

If people are engaging with your Facebook page, you have a captive audience. Don’t force them to exit the Facebook environment to interact with you. Whether it’s an event registration form, a payment form, or a contest entry, make it as easy as possible for your fans to submit their information.Instead of hoping that leads will click their way to your site, let them make a purchase or sign up for a newsletter from your Facebook page. Simply use the Formstack Facebook plugin, which allows you to post online forms directly to your Facebook page.

4. You aren't using your banner photo to draw attention to your Facebook tab form

Want fans to fill out your forms? The banner photo can point the way. Create a fun, engaging graphic that points people to your Forms tab. Remember, you can name the tab whatever you want: Contest Entry, Register Now, or Contact Us. Customize it to increase fan engagement.Your customers see a lot of online content. Forty percent of Facebook users visit the site multiple times a day. Making visual changes to your page, such as your banner photo, can help you stand out from the crowd.

Improve leads from Facebook with online forms

Just because you have a fan does not mean you have a customer. Include online forms on your Facebook page to have a new way to collect customer information. By submitting a form, fans can request email newsletters, enter contests, ask a question, and more. Best of all, they don’t need to leave the Facebook environment to engage with your brand.

With Facebook leads, you can do so much. Learn how you can generate personalized sales/marketing material from Facebook leads down below!

The Facebook newsfeed is guarded by a mysterious wizard named Algorithm. He lets some posts through and restricts others. Okay, maybe it’s not a wizard, but Facebook does use an algorithm to determine whether or not your fans will see the content you have posted. Some of the factors include how often a person has interacted with your content, how many likes or shares a post has received, and how much a person has interacted with a type of post in the past.

This is a chicken-and-egg problem for businesses. If fans aren’t engaging with your content, it won’t appear in their news feed. But how can they engage with your content if it’s not in their news feed? If you are struggling to convert Facebook users into customers, you may be making one of these mistakes. Outsmart Algorithm and convert more leads!

1. You aren’t posting shareable content, so your posts aren’t visible to the friends of your fans

In one day, the average user spends about 33 minutes on Facebook over the course of 14 sessions. You only have a handful of opportunities to reach your followers. The first step to Facebook engagement is creating strong content to attract their attention.Unfortunately, changes to the Facebook algorithm have hindered your organic reach. Businesses must post content that engage fans. Do they enjoy contests, photos, or fill-in-the blanks? Are they sharing inspiring quotes or funny pictures? Examine which posts have garnered the most sharing and liking in the past, and build on what is the most successful. That way, your posts will have higher visibility.

2. You aren’t running promotions that require people to “like” your Facebook page

"Like-gating” is when you require a like to join your page or enter a contest. Doing so requires users to take action. The trick is this: you must add value to your customers to warrant a gate in your content. Use it sparingly.

For example, run a contest with a great prize. Eighty-five percent of people will share content from a brand after a promotion ends. Encourage your fans to take action by offering coupons: 42 percent of customers will like a page to receive a discount. A like-gated Facebook page is a great way to increase your impact and reach new followers.

3. Users have to leave Facebook to take action

If people are engaging with your Facebook page, you have a captive audience. Don’t force them to exit the Facebook environment to interact with you. Whether it’s an event registration form, a payment form, or a contest entry, make it as easy as possible for your fans to submit their information.Instead of hoping that leads will click their way to your site, let them make a purchase or sign up for a newsletter from your Facebook page. Simply use the Formstack Facebook plugin, which allows you to post online forms directly to your Facebook page.

4. You aren't using your banner photo to draw attention to your Facebook tab form

Want fans to fill out your forms? The banner photo can point the way. Create a fun, engaging graphic that points people to your Forms tab. Remember, you can name the tab whatever you want: Contest Entry, Register Now, or Contact Us. Customize it to increase fan engagement.Your customers see a lot of online content. Forty percent of Facebook users visit the site multiple times a day. Making visual changes to your page, such as your banner photo, can help you stand out from the crowd.

Improve leads from Facebook with online forms

Just because you have a fan does not mean you have a customer. Include online forms on your Facebook page to have a new way to collect customer information. By submitting a form, fans can request email newsletters, enter contests, ask a question, and more. Best of all, they don’t need to leave the Facebook environment to engage with your brand.

With Facebook leads, you can do so much. Learn how you can generate personalized sales/marketing material from Facebook leads down below!

The Facebook newsfeed is guarded by a mysterious wizard named Algorithm. He lets some posts through and restricts others. Okay, maybe it’s not a wizard, but Facebook does use an algorithm to determine whether or not your fans will see the content you have posted. Some of the factors include how often a person has interacted with your content, how many likes or shares a post has received, and how much a person has interacted with a type of post in the past.

This is a chicken-and-egg problem for businesses. If fans aren’t engaging with your content, it won’t appear in their news feed. But how can they engage with your content if it’s not in their news feed? If you are struggling to convert Facebook users into customers, you may be making one of these mistakes. Outsmart Algorithm and convert more leads!

1. You aren’t posting shareable content, so your posts aren’t visible to the friends of your fans

In one day, the average user spends about 33 minutes on Facebook over the course of 14 sessions. You only have a handful of opportunities to reach your followers. The first step to Facebook engagement is creating strong content to attract their attention.Unfortunately, changes to the Facebook algorithm have hindered your organic reach. Businesses must post content that engage fans. Do they enjoy contests, photos, or fill-in-the blanks? Are they sharing inspiring quotes or funny pictures? Examine which posts have garnered the most sharing and liking in the past, and build on what is the most successful. That way, your posts will have higher visibility.

2. You aren’t running promotions that require people to “like” your Facebook page

"Like-gating” is when you require a like to join your page or enter a contest. Doing so requires users to take action. The trick is this: you must add value to your customers to warrant a gate in your content. Use it sparingly.

For example, run a contest with a great prize. Eighty-five percent of people will share content from a brand after a promotion ends. Encourage your fans to take action by offering coupons: 42 percent of customers will like a page to receive a discount. A like-gated Facebook page is a great way to increase your impact and reach new followers.

3. Users have to leave Facebook to take action

If people are engaging with your Facebook page, you have a captive audience. Don’t force them to exit the Facebook environment to interact with you. Whether it’s an event registration form, a payment form, or a contest entry, make it as easy as possible for your fans to submit their information.Instead of hoping that leads will click their way to your site, let them make a purchase or sign up for a newsletter from your Facebook page. Simply use the Formstack Facebook plugin, which allows you to post online forms directly to your Facebook page.

4. You aren't using your banner photo to draw attention to your Facebook tab form

Want fans to fill out your forms? The banner photo can point the way. Create a fun, engaging graphic that points people to your Forms tab. Remember, you can name the tab whatever you want: Contest Entry, Register Now, or Contact Us. Customize it to increase fan engagement.Your customers see a lot of online content. Forty percent of Facebook users visit the site multiple times a day. Making visual changes to your page, such as your banner photo, can help you stand out from the crowd.

Improve leads from Facebook with online forms

Just because you have a fan does not mean you have a customer. Include online forms on your Facebook page to have a new way to collect customer information. By submitting a form, fans can request email newsletters, enter contests, ask a question, and more. Best of all, they don’t need to leave the Facebook environment to engage with your brand.

With Facebook leads, you can do so much. Learn how you can generate personalized sales/marketing material from Facebook leads down below!

The Facebook newsfeed is guarded by a mysterious wizard named Algorithm. He lets some posts through and restricts others. Okay, maybe it’s not a wizard, but Facebook does use an algorithm to determine whether or not your fans will see the content you have posted. Some of the factors include how often a person has interacted with your content, how many likes or shares a post has received, and how much a person has interacted with a type of post in the past.

This is a chicken-and-egg problem for businesses. If fans aren’t engaging with your content, it won’t appear in their news feed. But how can they engage with your content if it’s not in their news feed? If you are struggling to convert Facebook users into customers, you may be making one of these mistakes. Outsmart Algorithm and convert more leads!

1. You aren’t posting shareable content, so your posts aren’t visible to the friends of your fans

In one day, the average user spends about 33 minutes on Facebook over the course of 14 sessions. You only have a handful of opportunities to reach your followers. The first step to Facebook engagement is creating strong content to attract their attention.Unfortunately, changes to the Facebook algorithm have hindered your organic reach. Businesses must post content that engage fans. Do they enjoy contests, photos, or fill-in-the blanks? Are they sharing inspiring quotes or funny pictures? Examine which posts have garnered the most sharing and liking in the past, and build on what is the most successful. That way, your posts will have higher visibility.

2. You aren’t running promotions that require people to “like” your Facebook page

"Like-gating” is when you require a like to join your page or enter a contest. Doing so requires users to take action. The trick is this: you must add value to your customers to warrant a gate in your content. Use it sparingly.

For example, run a contest with a great prize. Eighty-five percent of people will share content from a brand after a promotion ends. Encourage your fans to take action by offering coupons: 42 percent of customers will like a page to receive a discount. A like-gated Facebook page is a great way to increase your impact and reach new followers.

3. Users have to leave Facebook to take action

If people are engaging with your Facebook page, you have a captive audience. Don’t force them to exit the Facebook environment to interact with you. Whether it’s an event registration form, a payment form, or a contest entry, make it as easy as possible for your fans to submit their information.Instead of hoping that leads will click their way to your site, let them make a purchase or sign up for a newsletter from your Facebook page. Simply use the Formstack Facebook plugin, which allows you to post online forms directly to your Facebook page.

4. You aren't using your banner photo to draw attention to your Facebook tab form

Want fans to fill out your forms? The banner photo can point the way. Create a fun, engaging graphic that points people to your Forms tab. Remember, you can name the tab whatever you want: Contest Entry, Register Now, or Contact Us. Customize it to increase fan engagement.Your customers see a lot of online content. Forty percent of Facebook users visit the site multiple times a day. Making visual changes to your page, such as your banner photo, can help you stand out from the crowd.

Improve leads from Facebook with online forms

Just because you have a fan does not mean you have a customer. Include online forms on your Facebook page to have a new way to collect customer information. By submitting a form, fans can request email newsletters, enter contests, ask a question, and more. Best of all, they don’t need to leave the Facebook environment to engage with your brand.

With Facebook leads, you can do so much. Learn how you can generate personalized sales/marketing material from Facebook leads down below!

The Facebook newsfeed is guarded by a mysterious wizard named Algorithm. He lets some posts through and restricts others. Okay, maybe it’s not a wizard, but Facebook does use an algorithm to determine whether or not your fans will see the content you have posted. Some of the factors include how often a person has interacted with your content, how many likes or shares a post has received, and how much a person has interacted with a type of post in the past.

This is a chicken-and-egg problem for businesses. If fans aren’t engaging with your content, it won’t appear in their news feed. But how can they engage with your content if it’s not in their news feed? If you are struggling to convert Facebook users into customers, you may be making one of these mistakes. Outsmart Algorithm and convert more leads!

1. You aren’t posting shareable content, so your posts aren’t visible to the friends of your fans

In one day, the average user spends about 33 minutes on Facebook over the course of 14 sessions. You only have a handful of opportunities to reach your followers. The first step to Facebook engagement is creating strong content to attract their attention.Unfortunately, changes to the Facebook algorithm have hindered your organic reach. Businesses must post content that engage fans. Do they enjoy contests, photos, or fill-in-the blanks? Are they sharing inspiring quotes or funny pictures? Examine which posts have garnered the most sharing and liking in the past, and build on what is the most successful. That way, your posts will have higher visibility.

2. You aren’t running promotions that require people to “like” your Facebook page

"Like-gating” is when you require a like to join your page or enter a contest. Doing so requires users to take action. The trick is this: you must add value to your customers to warrant a gate in your content. Use it sparingly.

For example, run a contest with a great prize. Eighty-five percent of people will share content from a brand after a promotion ends. Encourage your fans to take action by offering coupons: 42 percent of customers will like a page to receive a discount. A like-gated Facebook page is a great way to increase your impact and reach new followers.

3. Users have to leave Facebook to take action

If people are engaging with your Facebook page, you have a captive audience. Don’t force them to exit the Facebook environment to interact with you. Whether it’s an event registration form, a payment form, or a contest entry, make it as easy as possible for your fans to submit their information.Instead of hoping that leads will click their way to your site, let them make a purchase or sign up for a newsletter from your Facebook page. Simply use the Formstack Facebook plugin, which allows you to post online forms directly to your Facebook page.

4. You aren't using your banner photo to draw attention to your Facebook tab form

Want fans to fill out your forms? The banner photo can point the way. Create a fun, engaging graphic that points people to your Forms tab. Remember, you can name the tab whatever you want: Contest Entry, Register Now, or Contact Us. Customize it to increase fan engagement.Your customers see a lot of online content. Forty percent of Facebook users visit the site multiple times a day. Making visual changes to your page, such as your banner photo, can help you stand out from the crowd.

Improve leads from Facebook with online forms

Just because you have a fan does not mean you have a customer. Include online forms on your Facebook page to have a new way to collect customer information. By submitting a form, fans can request email newsletters, enter contests, ask a question, and more. Best of all, they don’t need to leave the Facebook environment to engage with your brand.

With Facebook leads, you can do so much. Learn how you can generate personalized sales/marketing material from Facebook leads down below!

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Formstack is a SaaS company with a mission to help organizations digitize what matters, automate workflows, and fix processes—all without code. A variety of team members come together to compile posts under Formstack's authorship.
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